Blogging And Email Marketing A New Approach

Email marketing is powerful because it allows you to develop personal relationships with your blog readers. If your branding is strong your email subscribers will get used to seeing emails from you in their inbox and if your content is compelling they will start looking forward to those emails too. 
Email subscribers are more likely to buy your products and use your services than RSS subscribers or casual blog readers. Blogging is a cost effective way to build an email list of people who are most interested in your products or services.
Low cost email marketing is extremely beneficial to blogging but only if executed correctly.
The following are four tips to get you started.

1. Pick an email management tool

Choose a reliable and easy to use email management tool. A good service allows sending up to 12,000 emails per month free which should be plenty for new bloggers or small business owners to get started.

Once you’ve built up your mailing list or go over that number there’s a monthly charge depending on how many people you have on your email list but it’s quite reasonable and simplifies managing your email lists.

2. Create an email template

Design an email template so all your emails are sent out with your branding and are consistent with your blog and other social media outposts.

Remember, simple is always best, so include your logo and a link to your site but avoid sending huge emails with big images that are slow to download. Keep in mind that many readers may not see the images at all if they have the setting turned off in their email browser.

3. Make subscribing easy
Set up your blog so people can easily subscribe and receive emails in their inbox. Make sure your subscribe box is noticeable and consider offering an incentive such as a free ebook or email series to encourage people to join.

Consider sending an automatic email thanking people for subscribing and letting them know they can email you any time with questions or blog post ideas.

4. Pick an email schedule

Decide if you also want to email readers each time you update your blog or weekly with a newsletter summary of your latest blog posts.

You may want to offer both options to suit all your readers though there is more set up time involved in this and you’ll need to create the weekly email addition to writing the blog posts.

Consider if you’d like an addition newsletter for information which people can’t get on your blog and, if so, decide how often you’ll send that out. Most importantly, stick to your schedule.

Set up your email marketing lists will take time with whatever management tool you choose but once you get it right, it’s an investment that will pay dividends in the long-term. If you want to tap into the power of blogging, an email list will deliver your content straight to people’s email inbox and there’s no form of online marketing more powerful than that.

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How to Dodge Blogging Mistakes

Gone are the days, when people used to take blogging for granted (if this has ever happened!). Blogging is one of the most cherished internet practices these days.
People are blogging for business expansion, there are bloggers doing the charity work, blogs are used to raise funds or serve as promotional platforms, there are bloggers who blog for fun only and then there are those, who earn good amount of revenue from their blogs.

What are you looking for?
Every person connected to the world of internet would love to know the secret to successful blogging! Therefore, “what should we do to blog successfully and be popular?” seems like a mandatory question in the minds of bloggers. However, when you are looking for the answers to “what to do” question, also look for things that you should never do! So, here are few bad blogging tips from bad boys, which are aimed at saving you from ‘bad blogging’.

Are you constantly staying up and waiting for comments?
New bloggers, usually, do this kind of a thing. They would simply get obsessed with getting web-traffic and a number of comments. Now, it is very natural to want people commenting actively on your blog and connect to it in a healthy manner but you will end nowhere if you are checking the comment density after every 15 minutes or so. This way, you will be wasting your precious time that you could utilize to do some other tasks for your blog. You should set a fixed time, once a day to look through the blog stats. I would suggest, doing it once during morning time and once during late evening or afternoon.

Are you avoiding the comments to your blog posts?
When people, finally, began leaving comments on your posts and articles, do you respond them as much? Also, the content and tone of your response matters greatly. A blogger is thought to be some authority or well-learned person on his/her focused niche. Also, your readers would see you more like a neutral person; now this does not mean, you need to put aside your opinion and viewpoint, instead you ought to acknowledge and respect the other view points as well. Avoid deleting a comment, only because that contradicts your point. Also, make sure that you are participating in the discussion and responding to your visitors.

Are you consistent in posting to your blog?
Consistency and perseverance are few of the most cherished qualities in blogging world. Newbies may publish actively in the beginning but when after few days the enthusiasm subsides, they would go inconsistent and slow on posting. This is a lethal mistake in blogging world. Your blog could possibly die! Don’t exaggerate the posting habit in the beginning and never lessen it after few days. You need to fix a ratio of the blog posts that you want each week, going up on your blog. The posting schedule depends on the niche and purpose of your blog; some bloggers need a daily schedule while others would need it bi-weekly or weekly.

These are only few of the many others mistakes that bloggers tend to make. However, when you avoid these (above listed) common errors, you can save your blog a lot of pain! As a piece of advice: learn from your blogging-mistakes but never repeat them!

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