Ways to create backlinks that Google loves

Backlinks is the most important factor in the ranking of a website on the search engines like Google, Yahoo, Bing, Baidu, Yandex etc. Creating backlinks is always a challenging task. Every Seo spends several hours of time creating quality and effective backlinks for their websites.

Backlinks- The power behind the rankings!

Building links is the key strategy (Image source:- Secondpicture)

Backlinks can give your website tremendous power (domain authority, reputation, popularity, traffic) and helps your website to fulfill its goal of successful conversions and profits.

How to create Backlinks ?

There are several ways to create backlinks to your site which are completely according to the search engine guidelines. These strategies are given below:-

Old Methods

Directory Submission - The oldest method of building backlinks. You may submit your website to quality directories in order to get a link. By quality website, I mean quality in terms of traffic and user friendliness. Site Page Rank has nothing to do with the quality of the site. Domain authority matters but every signal should be checked to judge the relevance of  a website.

Note:- Directory submission still works after the Panda and the Penguin update but only for top directories. 

Forum Posting- Another great way to build backlinks but this method is slowly declining. Now quality forums rarely provides instant signature links because of excessive spamming. To continue building links this way, you need to have patience, must contribute to the community before actually getting a signature link. Links from quality forums would work but again the measurement of quality relies upon several standards.

Article Submission- This method is still in used widely by almost every Seo company. Make sure you submit quality and original content on the directories in order to contribute towards the growth of the community.

Social Bookmarking- The most effective way of link building as it get you instant visits. Web 2.0 sites are a great way to share the buzz about your company. This strategy still works well. Again quality matters the most.

Blogging  - Blogging is one of the most preferred ways of creating backlinks. You may create blogs, add unique content on them on daily or weekly basis and  get links. But make sure the quality of the content should be nice.

New Methods

Guest Blogging- You need to submit a guest post on other popular blogs in order to get a link back to your site.

Content Curation- Article submission is slowly getting replaced by content curation. Under the content curation, the need for creating articles is eliminated and one can use the existing content on the web to create something unique and user friendly.


 Other  Methods to create Backlinks

Press Releases- Exploring the power of Press Releases can give you some high authority of links. There are several Press Release sites which puts your release on various news resources along with the backlink.This helps in generating high domain authority links.

Sponsoring Events- You may sponsor some event and ask them politely to link back to your website. This really helps.

Free widgets- Create some free widgets and distribute them for free.This helps in getting some nice backlinks as people link to useful resources on the web.

Rss feeds-  Create and distribute your site feeds to several directories and feeder sites. This could give you some more backlinks.

Provide images on your site- If its possible then you can provide images on your website. People often search for images online and link to them after using them on their website.

Above All---(Recommended Reading)

Provide quality content on your site and have some patience to let people link to your website. If your site is genuine, provides quality content, people love visiting then you don't need to rely upon these tactics. People would naturally link to your site. So go for it!

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Guest Posting - Best Link Building Strategy

Link building strategies have several facets. Several strategies are hailed, one such strategy is guest posting. Google is a widely used search engine. Therefore it is common sense to rank over Google.
However, Google has likes and dislikes for links. For instance, links built through a spam website is frowned upon by Google. On the other hand, links gained through authority sites are loved. In the past, spam link building provided instant results. Unfortunately, they no longer are valid. The recent Penguin update crushed the remaining hope of spam link building. However, some spammy sites still rank higher but their positions & rank will drop in future.

Why Guest posting should be used for link building?

Guest posting is effective in every way. Through guest posting you not only build natural links but also accumulate relevant readers for your site. Some of the benefits are:

Increase of rank position over Google

Generally, guest posting is done on high authority sites (in most cases). Links gained through these sites carry greater weight than any other site. Let us say your competitor ranks higher with several thousand links. In that case, you can rank higher with few quality links. Of course, I cannot provide the exact numbers. However, links gained through guest posting will assist in better rank positions for keywords in a short term.

Real Example: I started a forex site in April 2012. For a certain page I wanted it to rank for the keyword ‘forex no deposit bonus’. I chose guest posting for link building. At present the page ranks 12th for the keyword. Google for the keyword.. Note: Other factors also went into ranking of the page but most help came through guest posting.

Permanent Links through Guest Posts

Links gained through guest blogging are permanent. There is no recurring expense that needs to be spent to keep the link. The SEO juice through the link will vouch for your site. In other link building strategies, the link may or may not be permanent.

Don't Fear Google Algorithm changes

Many Internet Marketers and Webmasters fear every time Google undergoes an algorithm change. If guest posting was your link building strategy then you do not have to fear. No matter what, guest post links will always stay and provide better ranking. A very rare case scenario would be the site on which you guest posted gets in some problem (but that rarely happens as they are generally high quality)

Increases Readership by Guest Posting 

When you guest post on a site readers will try to find more about you. Naturally, they will land on your site where more can be learnt about you. Soon they will be part of your readers. So apart from gaining links, you also get readership with guest posting.

Increases Awareness

Internet is immense in size. Not all sites fall into lime light. Few of the sites that compete and show their heads are spoken and blogged about. For a newly built site that requires attention guest posting is the right choice.
For example, let us say you have a fresh built site on Affiliate Marketing. Find other authority sites in the same niche. Contact the admin and propose to Guest post. Continuing the same procedure with other sites will soon increase the awareness of your blog.

Apart from ranking higher in search engines, you also get the above benefits with guest posting backlinks. So Will you next time consider guest posting as your priority when it comes to link building or not ?

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