Facebook Essential SEO: The Leading Social Network

Now these days social media is an important part of search engine optimization and due to huge popularity social networks are getting preference all over the world and SEO is getting benefitted through this popularity by capitalizing multichannel communication.

Based on traffic data gathered from Alexa and Google Trends for Websites in June 2009, Facebook was on top and end of 2009 its maintaining growth acceleration & became more evident. By December 2010, the map became bluer than ever.

Look at the trend below.

If you pay attention to the social networks’ existence to the map in June 2009 compared to June 2011. The quantity decreased from 17 to 9. Out of these nine social networks, Facebook is now in ‘leader’ position by existing in 119 out of 134 countries. According to the last update, Facebook has conquered countries like Iran and Syria, despite of struggles against censorship of government. And Facebook’s Ads Platform data source says, Europe is now the largest continent on the network with more than 205 million users out of around 700 million in total. Brazil and Netherlands will be the next countries to become blue in the social network map.

Besides Facebook, Twitter and LinkedIn is getting preference in the United States, Canada Australia and big parts of Europe (specially in UK, France, Germany). But on the whole, Facebook is drawing more visitors than ever. So SEO is utilizing this popularity and social media is taking an essential role for SEO.

Following is a demographic presentation of popular social media and find out who uses the most popular social networking sites and how.

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New On-Page Optimization Website Analysis

In the SEO process pre optimization site review and analysis is very much important. In case of on-page optimization some permanent change in the web pages is required. To make the website suitable for crawler and visitors, friendly on-page optimization is necessary. When there are several permanent changes are concerned, before starting the on-page documentation and implementation we must analyse the structure of a website and generate a review report with keeping aside a total site backup.

On-page optimization process should follow the site analysis report. In analysis process you have to understand the entire website structure and have to documented these following issues (if exists) in the review report.

Points to be considered to understand website structure and nature

•    Canonical Issues
•    Non-optimized URLs
•    On-page Sitemap
•    XML Sitemap
•    Page Navigation System (menu, side bar, bread crumb)
•    Broken Links
•    Duplicate Pages
•    Duplicate Content
•    Robots.txt file
•    Code to Text Ratio
•    Average Page Loading Time
•    Template Suggestion
•    Cross Browser Compatibility Test
•    Orphan Pages
•    Splash Page Suggestion
•    Back Link Analysis
•    Keyword Analysis

A website structure generally depends on these above mentioned points. To understand a site structure, we need help of good SEO tools. Screaming Frog is a very authentic tool for website analysis and SEO backup.

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Is Patience is an important part of Seo?

Search engine optimization is a technique which increases the visibility of websites on search engines. Seo and patience goes hand to hand as it requires both time and effort to get the desired results. The most difficult part in the profile of a search engine optimizer is convincing your clients to invest time in the process of seo. Time is money and if you invest time in seo, it would eventually convert into money from online sales and visibility of the business.

Real life example

Real life example Tree under Sunlight (Image source:- clker)

Good things in life take time to happen. Let us take an example of a Tree. Can you buy seeds and expect it to become a Tree and start bearing fruits in days or months? The short answer to this question is no. The life span of a tree starts with the gardener sowing seeds into the earth, then it converts into a small plant after getting sunlight and water which requires patience , time and effort, eventually it grows bigger and converts into a Tree. A large Tree now bears lots of fruits.
The process of seo is similar to the above mentioned example. In the seo process, a website is made, then backlinks and content are added to the site which acts similar to sunlight and water. Then after months and years of efforts, a site becomes popular and bears fruits. Hence, the role of seo can be compared to that of a gardener.

Some links worth visiting to know about the power of patience in seo

Evolutionof websites
Patience is the best seostrategy
Patience is a virtue

Some thoughts to ponder over

A garden is a grand teacher. It teaches patience and careful watchfulness; it teaches industry and thrift; above all it teaches entire trust.
- Gertrude Jekyll

A man who is a master of patience is master of everything else.
- George Savile

Quotes source:- Brainyquote

“He that can have patience can have what he will.”
? Benjamin Franklin

“Patience is bitter, but its fruit is sweet.”
? Aristotle

Quotes source:- Goodreads


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5 SEO Tips To Get Massive Traffic

First of all you should kept mind that blogging is all about posting. As much as you post, you will get your fruit in the form of traffic. And once you've got traffic, then you will get other things for example subscribers, likes, tweets, +1s, Followers, Comments and at last money.

Regular Posting

Your posts is the main content's in your blog and that is why people are on your blog. So you should concentrate on your posts. You should implement the following tips:

• Try to post at regular time.
• You must post at least 1 post per 2 days or maximum 2 posts per day.
• If you have got PR 2 or more than 2, then you can post at least 1 post per week to maintain your traffic.
• If you plan to post 2 posts per day, then publish one post and publish other posts after 15 - 20 Minutes.

Post Contents

You should act on the following points to get more traffic to your post and list your post higher in search results:

• Your post must contain at least 500 Words
• All the contents of posts should be 100% original, not even a single line should be copied.
• You must include at least 1 image with your post and the image should be created / edited by you. You can take image from Google Images and edit them and publish on your post.
• Place maximum two do-follow links of your other posts in your new post.
• Try to add keywords in your posts, but not very much. All the keywords should be unique and should be related to your post.
• Avoid duplicate contents (Do not use a word or line again and again in your post).
• Make your post title Unique. Use different words than other has used in their post title. It will list your post higher in search engines.

Guest Posting

Guest posting is also a necessary step to start your blog and increase the Page Rank. You can write your posts and publish it on high PR sites which pay you back with a do-follow link. Even 2 Links from a PR 4 site can jump you from PR 0 - 2.

I have noticed that high PR blog's author has written many posts on high PR site and gained high Page Rank.

After you have got PR 3 or more than 3, then you can allow guest posting on your blog.

Socializing

After you have implemented the given tips, you should place social buttons below your posts or below your post title e.g Facebook Like, Tweet and Google +1 are the main social networking sites on which people love to share their posts. Make the buttons attractive and simple which visitors feel easy to share.

Keep Your Post Clean

Mostly people do not read all the post, they just read the starting and then jump directly to the steps or main points. So try to make your post clean by following points:

• Do not write continuously, write in paragraphs and keep some spaces between them.
• Use Subheadings in your posts, it makes your posts more clean and help search crawlers to crawl your site easily. Moreover it helps search robots to understand the exact topic for your posts.
• Do not place much advertisement on your pages. Keep advertisement out of your posts contents. You can place ads after the posts so readers don't get disturbed.

You have to keep your visitors happy :)

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