Every single blog should devote itself to produce a sustainable edge so that you can produce a competitive advantage into your chosen market. Within the blogging industry, blogs in similar niches are inter-connected to one another which forms a “community” which only intends one purpose – to talk about relevant and useful information. This could be available as content, whether its videos, images or any other forms of media.
But blogs are not equally created and each have their own branding that sets them all apart from each other. This is where the competition kicks-in. If you really think that blogging is a fair “community”, your blog won’t reach a mile and will be left behind. As a blogger, you have to continuously innovate yourself in any aspects of this business as much as possible. So how can you innovate further to keep ahead of the competition and sustain a competitive advantage?
First off, understanding every angle in the blogging business could require industry research to achieve competitive advantage. As you continuously studying your market, you will be able to find some questions as well its corresponding answers which can highly help you to beat and standout among your competition.
Uniqueness is the most basic branding strategy that every blogging guru could ever teach you. If you look at traditional business products like Apple, Sony or perhaps a car brand like Toyota, what makes them successful in their own field are their unique concepts, product trendsetters, service competitiveness and the quality of their products. The same goes in blogging, whether you are in the most competitive advantage market, bringing out the best in you will completely present a unique kind of blog which can really catapult you into the next level of popularity.
Content is king! You may often see this particular phrase in SEO forums and various posts from “make money online” niche blogs. Being unique can be justified through the quality of content that a blog serves for its readers. Striving to give the best information to your readers will not only give actual fresh content, but it can give more popularity to you and to your blog. This will make a big difference that leads most blog lovers to prefer your site over other competitors.
Next is to look after the benefits of your readers and followers. Aside from asserting serious effort in sharing content, you must be able to identify other things that can tickle your readers interest. This can be achieved in different forms depending on your capabilities. If you can manage to offer freebies like e-books, coaching services and other free programs, it will certainly give you a competitive blogging advantage.
People will always patronize products that are made of quality and of course, affordable pricing. Same goes in blogging, people will visit a site which offers more features rather than a regular blog that only offer articles. Remember, people visits your blog because they are expecting something new from your site. If you failed to satisfy your visitors, it could greatly affect your blogs’ readership counts and most importantly, it will position your site at the tail-end of the competition.
Once you were able to satisfy your readers, you only need to sustain the same formula to stay on top. Keep your style as trending as possible. You must also be able to adapt every changes in the Internet industry to keep your blog up to date and difficult to copy. Once done perfectly in regular basis, profit will surely follow. Only then that you can guarantee your blog with competitive advantage over the others.
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