Right after Google’s latest shutdown of a number of different link building websites, there’s been a lot of chatter in the SEO community concerning the possible abuse regarding to so-called “Negative SEO.” Negative SEO refers to the process of creating unnatural links in large amounts to some competitors website with the hope of getting them flagged for getting links or creating them in an illegal method.
The objective will be to have Google observed this and flag the website, dropping these in the search engine rankings as well as boosting the website of the individual performing the negative SEO campaign.