Right after Google’s latest shutdown of a number of different link building websites, there’s been a lot of chatter in the SEO community concerning the possible abuse regarding to so-called “Negative SEO.” Negative SEO refers to the process of creating unnatural links in large amounts to some competitors website with the hope of getting them flagged for getting links or creating them in an illegal method.
The objective will be to have Google observed this and flag the website, dropping these in the search engine rankings as well as boosting the website of the individual performing the negative SEO campaign.
The reality of the subject is that negative SEO is effective. It has worked well for quite a while now, however is only getting a lots of interest due to Google’s latest penalties regarding unnatural backlinks. The ability to sabotage and also penalize a competition has always been there, but everyone is experiencing more of these types of attack occurring due to the coverage within the SEO community.
Another thing to bear in mind is that negative SEO is certainly a harmful tactic. Not only are you actively getting another person down instead of getting your own website up, you may be choosing the incorrect targets. In case you build a lot of backlinks to some competitors website, there is always the possibility that this may help, instead of damage. This could mean you have now spent money building links to your competitors web pages which could’ve been used on your personal website.
There isn't a whole lot that you can do to defend yourself from an extremely crafty person who is looking to perform a negative SEO campaign on your site.
Remember, focus on attaining top quality, related backlinks and building up loads of content as well as community interaction. These types of signals are often strong enough to counterbalance the brunt of any kind of negative SEO attack. Even so, in case you are targeted heavily with unnatural link spam, you can get in touch with the Google Webmaster community and plead your current situation. They have been proven to personally review sites and also change their punishments correctly.
Google is a corporation that is constantly trying to provide the most related results. Because SEOs, we often search for loopholes and tricks to obtain our sites ranking higher, which is what was occurring using these link building systems. Google has brought a strong stance towards these, however perhaps it is too powerful because it is opening the door even larger for negative SEO attacks. With that being said, it is still very difficult to carry out a negative SEO campaign efficiently.
One of many key factors for effective campaign is to build a wealth of backlinks and then get them removed very quickly.
This can be a huge red flag for Google compared to just building a lot of links and getting them stick. To get this done requires quite a bit of SEO that many people just do not have. The entire SEO community is most likely overreacting to the recent changes that Google has made and it is probably that the negative SEO conversation will certainly fade into the background soon. That does not mean that it is irrelevant, just that it is just another thing to consider between many preparing out any type of SEO campaign for your own projects or customer work.
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