Blogging And Email Marketing A New Approach

Email marketing is powerful because it allows you to develop personal relationships with your blog readers. If your branding is strong your email subscribers will get used to seeing emails from you in their inbox and if your content is compelling they will start looking forward to those emails too. 
Email subscribers are more likely to buy your products and use your services than RSS subscribers or casual blog readers. Blogging is a cost effective way to build an email list of people who are most interested in your products or services.
Low cost email marketing is extremely beneficial to blogging but only if executed correctly.
The following are four tips to get you started.

1. Pick an email management tool

Choose a reliable and easy to use email management tool. A good service allows sending up to 12,000 emails per month free which should be plenty for new bloggers or small business owners to get started.

Once you’ve built up your mailing list or go over that number there’s a monthly charge depending on how many people you have on your email list but it’s quite reasonable and simplifies managing your email lists.

2. Create an email template

Design an email template so all your emails are sent out with your branding and are consistent with your blog and other social media outposts.

Remember, simple is always best, so include your logo and a link to your site but avoid sending huge emails with big images that are slow to download. Keep in mind that many readers may not see the images at all if they have the setting turned off in their email browser.

3. Make subscribing easy
Set up your blog so people can easily subscribe and receive emails in their inbox. Make sure your subscribe box is noticeable and consider offering an incentive such as a free ebook or email series to encourage people to join.

Consider sending an automatic email thanking people for subscribing and letting them know they can email you any time with questions or blog post ideas.

4. Pick an email schedule

Decide if you also want to email readers each time you update your blog or weekly with a newsletter summary of your latest blog posts.

You may want to offer both options to suit all your readers though there is more set up time involved in this and you’ll need to create the weekly email addition to writing the blog posts.

Consider if you’d like an addition newsletter for information which people can’t get on your blog and, if so, decide how often you’ll send that out. Most importantly, stick to your schedule.

Set up your email marketing lists will take time with whatever management tool you choose but once you get it right, it’s an investment that will pay dividends in the long-term. If you want to tap into the power of blogging, an email list will deliver your content straight to people’s email inbox and there’s no form of online marketing more powerful than that.

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Guest Posting - Best Link Building Strategy

Link building strategies have several facets. Several strategies are hailed, one such strategy is guest posting. Google is a widely used search engine. Therefore it is common sense to rank over Google.
However, Google has likes and dislikes for links. For instance, links built through a spam website is frowned upon by Google. On the other hand, links gained through authority sites are loved. In the past, spam link building provided instant results. Unfortunately, they no longer are valid. The recent Penguin update crushed the remaining hope of spam link building. However, some spammy sites still rank higher but their positions & rank will drop in future.

Why Guest posting should be used for link building?

Guest posting is effective in every way. Through guest posting you not only build natural links but also accumulate relevant readers for your site. Some of the benefits are:

Increase of rank position over Google

Generally, guest posting is done on high authority sites (in most cases). Links gained through these sites carry greater weight than any other site. Let us say your competitor ranks higher with several thousand links. In that case, you can rank higher with few quality links. Of course, I cannot provide the exact numbers. However, links gained through guest posting will assist in better rank positions for keywords in a short term.

Real Example: I started a forex site in April 2012. For a certain page I wanted it to rank for the keyword ‘forex no deposit bonus’. I chose guest posting for link building. At present the page ranks 12th for the keyword. Google for the keyword.. Note: Other factors also went into ranking of the page but most help came through guest posting.

Permanent Links through Guest Posts

Links gained through guest blogging are permanent. There is no recurring expense that needs to be spent to keep the link. The SEO juice through the link will vouch for your site. In other link building strategies, the link may or may not be permanent.

Don't Fear Google Algorithm changes

Many Internet Marketers and Webmasters fear every time Google undergoes an algorithm change. If guest posting was your link building strategy then you do not have to fear. No matter what, guest post links will always stay and provide better ranking. A very rare case scenario would be the site on which you guest posted gets in some problem (but that rarely happens as they are generally high quality)

Increases Readership by Guest Posting 

When you guest post on a site readers will try to find more about you. Naturally, they will land on your site where more can be learnt about you. Soon they will be part of your readers. So apart from gaining links, you also get readership with guest posting.

Increases Awareness

Internet is immense in size. Not all sites fall into lime light. Few of the sites that compete and show their heads are spoken and blogged about. For a newly built site that requires attention guest posting is the right choice.
For example, let us say you have a fresh built site on Affiliate Marketing. Find other authority sites in the same niche. Contact the admin and propose to Guest post. Continuing the same procedure with other sites will soon increase the awareness of your blog.

Apart from ranking higher in search engines, you also get the above benefits with guest posting backlinks. So Will you next time consider guest posting as your priority when it comes to link building or not ?

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How to Make More Profit from Your Blog - Easy Plan

Do you want to make more money from your blog?
Most new bloggers take the wrong step. They monetize first before attracting traffic. The right step should be to build your traffic first before you start monetizing your blog.

To make more profit from your blog, follow this step-by-step plan

1. Build your blog content-base

The first thing to do is to attract more readers to your blog, which means to build your content-base. The most effective content-building for blog is to post regular content. Remember that blog is different from regular website. Blog should be updated regularly, because blog is designed similar to a journal. If you don’t blog regularly, you will have difficulty in keeping your traffic. By updating your blog consistently, you are signaling to the search engines that your blog is active, thus they will index your blog faster. In return, you’ll have more traffic coming to your blog and you’ll be able to make more profit.

2. Start blog commenting to get backlinks


If you have a blog, you better start find related blogs and subscribe to their updates. Why? That’s because you will submit your comment to those blogs. When you’re subscribed with those blogs, you will have more chance to submit the first comment to those blogs. This will give you good benefits. By commenting first on those blogs, you will get noticed by the blog readers and you will get more chance to increase your blog traffic with your comment. Also, if you can comment on those blogs regularly, you can build good relationship with the bloggers.

3. Start guest posting to get backlinks

Another way to boost your popularity of your blog is through guest posting. This simple tip will boost your blog traffic and reputation. There are many blogs that accept guest post. If you can offer good content to those blogs, you will be able to feature your blog in other blogs. The link that comes through your guest post will have more weight in the search engines. Thus, you can attract more traffic to your blog, both from the blog readers and from organic traffic. Guest posting will help your blog to earn more money.

4. Bookmarking and building social media presence

 Once you have fair popularity with your blog, you can start to leverage more of your traffic by building social media presence and using various bookmarking services. However, don’t use too many services at once. The most effective method is to use two or three bookmarking websites regularly to post the link of your newest post. Then, build your presence on Facebook and Twitter. Those are the most effective social media platforms for your blog. Install Facebook Like button to your blog to build more popularity for your blog. Then, put “Follow us on Twitter” badge in your blog as well to build your Twitter followers.


5. Build your mailing list

 The last thing to maximize your traffic is to build mailing list for your blog. This is important in two ways. First, mailing list will help you to keep in touch with your regular readers. You can inform your subscribers to read your latest post. Second, mailing list will help you to promote products related to your blog. So, once you have good traffic and good reputation, why not start building mailing list? This is your next step to succeed with your blog.


This are the Easy step-by-step Plan to make more profit from your blog. Remember that building a blog is an ongoing process. You can’t leave your blog once you’ve got some readers to your blog.

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Why Free Email Marketing is a Great Option for Small Businesses?

To say that business conditions these days are less than ideal across the board would be a great understatement. Because of these conditions, companies must tread carefully when it comes to funding the marketing initiatives necessary for their very survival. Email marketing is already affordable, but it just doesn’t get any more economical than free. In this article, we will take a look at why free email marketing is such a good option for the small business operating in an ailing economy.
Email is Still Cool
Consumers these days use a broad array of devices and mediums to communicate. Social media, instant message, and SMS text are just a few of many that instantly come to mind. While several channels have come along over the last couple of years, email remains as common and useful as ever. Consumers around the world have an email account they use on a regular basis, and if you run a small business, you can rest assured that the members of your target audience are among the bunch. What does all this mean? That free email marketing can give you a reliable way to get in touch with the people you need to reach.
Its Measurable
Today, it takes a number of different key ingredients to make up a successful business strategy. One of the most important is a system that keeps track of your performance. Knowing how your campaigns are truly fairing can be difficult with traditional media, but it is a breeze thanks to the measurability of email. With the inclusion of a simple HTML image tag, email allows you to track just about every vital aspect of your campaigns. This includes the number and percentage of opens, clicks, forwards, and much more. Although robust tracking capabilities may appear to be a luxury limited to paying customers, it is very possible to find it in free email marketing.

Free = Huge Cost Savings
It is no wonder that the rugged economy has hit small businesses so hard when considering that they have fewer resources than their larger counterparts. Unfortunately, this usually means they are harder with smaller budgets as well. When money is tight, even methods that are generally affordable can be prohibitive. This is what makes a solution like free email marketing so ideal in these tough times. The cost savings it delivers can give a small business the opportunity to keep the budget intact, and boost their profit margin in the process. Spending less is always going to produce a better looking return in the long run.
Email Marketing Summary
Free Email Marketing is a great fit for organizations of all sizes. In today’s sluggish economic climate, you could say a free service is perfectly suited for small businesses. It literally lays off the budget while providing all the powerful tools that many companies around the world gladly pay for. We can’t really think of any reason for a small business not to at least consider free email marketing.

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The way to produce a Competitive Advantage for your Blog

Every single blog should devote itself to produce a sustainable edge so that you can produce a competitive advantage into your chosen market. Within the blogging industry, blogs in similar niches are inter-connected to one another which forms a “community” which only intends one purpose – to talk about relevant and useful information. This could be available as content, whether its videos, images or any other forms of media.
But blogs are not equally created and each have their own branding that sets them all apart from each other. This is where the competition kicks-in. If you really think that blogging is a fair “community”, your blog won’t reach a mile and will be left behind. As a blogger, you have to continuously innovate yourself in any aspects of this business as much as possible. So how can you innovate further to keep ahead of the competition and sustain a competitive advantage?

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Fix Favicon Visibility in Internet Explorer For Blogger

Favicon is really a 16 X 16 small graphic icon that appears within your browser address bar beside a web site domain name. Also, it is known as a shortcut icon, website icon, bookmark icon or maybe a URL icon. Its gives branded look for your website and makes it stick out. By default in all blogger blogs you see a small orange icon that shows next to all subdomains with BlogSpot as the extension.
Even those who have purchased domains see that orange icon as the default favicon. Most of your might have observed that your custom favicon displays in both Firefox, chrome and other major browsers but you can not see favicon appearing in Internet explorer instead you see the same orange icon.

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Tips for Bloggers - Time Management is really important

Blogging is obviously not as simple as many people think it is. Blogging is really a business and involves much more than just writing good content. Getting a good design, moderating comments and promoting blogs are merely just a bit of the whole blogging business. Running blogs as an expert does consume a lot of time especially if the blogger works a full-time job and will focus on his/her blog during the night or on the weekends.

Managing time is an essential skill that a blogger needs to learn. Even if you are a full-time blogger, you still need to manage your time properly. The tough question is always there – how to maximize the time, make sure that we get the most out of each hour and finally come out productive by the time we log off at the end of the day?

Let’s take a look at some time management tips for blogger that could be useful for blog users:

An idea for your next post suddenly pops out when you are waiting for the train to arrive – what do you do? Do you keep it in your head? I suggest writing down the ideas.

Brainstorming activities take a lot of time. Save time and list down any ideas you have in your head so that later on, you only need to focus on the writing part. Create a “box” called an “idea file” and put all the new post ideas in it. When it is time for you to start writing, open the “idea file” and go!

To record the ideas and store the details, I recommend Evernote. Evernote helps to maintain the idea list and the retrieving process is easy. If you don’t fancy Evernote as much, find other method that suits you. The list of ideas doesn’t even have to be maintained electronically; some people write their ideas in notebook or keep them in their smart phones. Whichever method are you using, the idea is to maintain the idea list to save your time.

When we work for others, time is managed for us. We have certain expectations to be met – arrive at the given time, log on to the system, be productive, take a break, come back and be productive again. If you think this only applies when you work for others, think about it again. It is just as effective if we apply this to our own day when we become our own bosses. The only difference is that this time, we manage our own time, instead of having our schedule and tasks dictated by others.

Schedule your blogging time, make it a routine and stick to it. Having a routine helps you to stay organized. If you don’t have a structured schedule, it is very easy for you to come up with excuses such as “no time” every time you messed up your progress. For instance, you might want to have a fixed brainstorming session every Monday and write articles every Friday. This helps you to focus on other tasks on the other days; you could spend those days working on marketing, generating traffic, etc.

Focused Batches is a tactic to manage time effectively when running a blog. We all suffer from information overload and it can be a major interruption at work. Writing articles in one sitting and then publishing them in queue every day during the week is an example of focused batch work. It leaves the rest of your week open to other tasks such as developing products, for instance.

You might want to consider breaking the weekly tasks into focused batches. Structure your schedule by allocating one or two hours just to focus on that single task, take a break and start with different single task in the next hour. You also can switch it to days instead hours but the gist is to have a single task to be focused at a go.

Airplane mode is a feature on most smart phones that will turn off all connectivity once you activate it. You can’t call, text or surf the web. It is a “Do Not Disturb” hanging on the phone “door”. Apply the airplane mode to the times when you are doing important works on your blog.

It literally means removing all potential distractions such as turning off Twitter, email notifications and going off Facebook. Carrying out your work at a fixed place such as in an office with a door might help you to get full, uninterrupted attention as well. It indicates you are in working mode and activating “airplane mode” makes you actually stay there with your work.

Everyone needs time management skills, regardless of whether you are a blogger, office worker or a homemaker. The tips above and some self-discipline helps to keep a blogger efficient and effective in running his/her blog, even if the blogging hours are limited.

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